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Preventing leaky wee after childbirth

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WILD wants expectant and new parents to know they can prevent leaky wee after giving birth.  


Weeing without meaning to (also known as urinary incontinence) is very common after giving birth and can have a big impact on new parents. It can stop them from leaving the house, they might feel embarrassed, and they may not know where to turn for help. For young parents, it can feel extra confusing and upsetting as bladder problems are normally linked with older people. 


WILD wants young parents to know they are not alone (one in three people experience leaky wee after giving birth!) ...


... and that leaky wee can be prevented with small exercises during and after pregnancy. 


To help share this message, we worked with Health Innovation South-West and researchers at the University of Exeter to develop three videos about pelvic health muscle exercises.   


"what even is my pelvic floor?"

The videos answer common questions like, what even is my pelvic floor? They also explain why pelvic muscle exercises are important and how to find and squeeze them to make them stronger.  


Our WILD parents are featured in the videos and helped to design the content to be relevant and easy to understand. 


As well as helping pregnant people, the videos are being used by midwives, so they can support people to do the exercises, meaning they are less likely to leak wee after giving birth. 


"This is a great example of working with young people to design services that work for and not against them" - Jo Davies, WILD CEO

WILD CEO, Jo Davies, says “Leaky wee is very common after birth but we don’t talk about it enough which means parents suffer with it for years. WILD wants young parents to know what is happening to their bodies and give them the information they need to take back control. The young parents we support often tell us that public health messages don't feel relevant to them, so this was a great opportunity for them to learn something, but also to share their thoughts and ideas so that the videos were relatable to other young parents. This is a great example of working with young people to design services that work for and not against them.” 


WILD was grateful to work with the team to empower young parents and give them the tools and confidence to lead healthy, leak-free lives. 


Watch the series of videos below.












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 Redruth, Cornwall 

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